Spanish is the home language of millions of people not only in Spain but also in Latin America. It's widely spoken in other countries too, notably ones with large Latin American immigrant populations, such as in the USA. Being able to address these people in their mother tongue will be a great boost for your business but for this to work, you need to find the best person to translate English to Spanish.
The first requirement for a good translator in the language pair is that the person should be fluent in both languages. For a translator, it's always best to translate from the language he or she is less confident in to the language he or she speaks most fluently. In other words, you need to look for someone whose first language is Spanish.
Try to find someone who comes from the community that you're trying to target. In Spain, people speak differently from people in Mexico or Argentina. Even neighboring countries like Guatemala and El Salvador can have very different regional expressions. Therefore, if your target market is mainly of Cuban descent, try and find a translator with a Cuban background too.
Many people think that they can simply use online translation tools. However, these tools simply take a text and translate it word for word, with no consideration for context or different meanings for the same word. The result can be either a garbled text that makes no sense at all or it can be one where the text says the opposite of what you'd really like to convey.
Bad translators aren't much better than translation software. They simply use a bilingual dictionary and translate your texts word for word. Good translators, in contrast, will look at the context of each phrase and think about what it is they're translating. They're also creative thinkers and good at solving problems.
Before choosing a translator, check that person's credentials and work experience. In many countries there are organizations that regulate the translation industry and to belong to these organizations, candidates must past very stringent translation texts. Appointing a member of a professional organization is your safest bet but it's also a good idea to look for someone who works in the publishing industry.
It's perfectly acceptable to ask a candidate to provide you with a sample translation first. In fact, it's often a good idea to do this in order to see that the person is the right one for the job. Have the sample checked by several Spanish speakers. It may even be worth asking a professional editor to go over the sample.
Just like you wouldn't trust a doctor who charges fifty dollars for brain surgery, you shouldn't trust a translator who charges very low rates. Find out what the industry standard is. Professionals will charge rates in this price range, while amateurs rarely know what the industry standard is and will charge much less. When it comes to translation, quality costs more but it's a great investment, since bad quality will just alienate your target market.
The first requirement for a good translator in the language pair is that the person should be fluent in both languages. For a translator, it's always best to translate from the language he or she is less confident in to the language he or she speaks most fluently. In other words, you need to look for someone whose first language is Spanish.
Try to find someone who comes from the community that you're trying to target. In Spain, people speak differently from people in Mexico or Argentina. Even neighboring countries like Guatemala and El Salvador can have very different regional expressions. Therefore, if your target market is mainly of Cuban descent, try and find a translator with a Cuban background too.
Many people think that they can simply use online translation tools. However, these tools simply take a text and translate it word for word, with no consideration for context or different meanings for the same word. The result can be either a garbled text that makes no sense at all or it can be one where the text says the opposite of what you'd really like to convey.
Bad translators aren't much better than translation software. They simply use a bilingual dictionary and translate your texts word for word. Good translators, in contrast, will look at the context of each phrase and think about what it is they're translating. They're also creative thinkers and good at solving problems.
Before choosing a translator, check that person's credentials and work experience. In many countries there are organizations that regulate the translation industry and to belong to these organizations, candidates must past very stringent translation texts. Appointing a member of a professional organization is your safest bet but it's also a good idea to look for someone who works in the publishing industry.
It's perfectly acceptable to ask a candidate to provide you with a sample translation first. In fact, it's often a good idea to do this in order to see that the person is the right one for the job. Have the sample checked by several Spanish speakers. It may even be worth asking a professional editor to go over the sample.
Just like you wouldn't trust a doctor who charges fifty dollars for brain surgery, you shouldn't trust a translator who charges very low rates. Find out what the industry standard is. Professionals will charge rates in this price range, while amateurs rarely know what the industry standard is and will charge much less. When it comes to translation, quality costs more but it's a great investment, since bad quality will just alienate your target market.
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